Latinos as a niche? I think those days are numbered. Today, Latinos are 55 million strong in the U.S. plus another 4 million on the Isla del Encanto (Puerto Rico) and represent 60 percent of America’s population growth. At least one company sees even beyond the Latino opportunity going outward from its essence – Goya Foods! Geoscape was both pleased and honored that Goya President, Bob...
Read MoreI am pleased to report that the 9th Annual New Mainstream Business Summit was a huge success! Two solid days of case studies, insight sessions and keynote addresses super-charged even the most savvy of marketers and strategists in the audience. This was not the “same-old-same-old” hyperbole but really hard-hitting sessions with plenty of time for networking, fine food, drink and...
Read MoreMuch is being said these days about the power of the Hispanic market and the demographic shifts that are making America more and more culturally-diverse. On the one hand there are suppliers of marketing services and advertising and on the other hand are the brands that want to gain access to these avid consumers of the future. The problem is that there are more brands that have yet to get on ...
Read MoreImmigration reform is now front and center on the Washington DC agenda – an issue lacking attention for years and awaiting the right political climate more than anything. I’m very pleased to report that my friend and colleague Sol Trujillo and I co-wrote an Op-Ed piece for the Wall Street Journal which was published today (Feb 22, 2013) and you can read the fu...
Read MoreBefore the dot.com crash in 2000, Alan Greenspan used the term “irrational exuberance” to describe the mood held by both investors and lay people. The dawn of the internet era gave rise to innumerable companies with a vision but no revenue and who’s valuations were sky high driven by eager investors who doled out funds at business school social gatherings. The boom and bust cycle later r...
Read MoreAs the earth turns its 237th revolution around the sun since the Revolutionary War gave birth to our nation back in 1776 we must ask ourselves, “What has America become?” Our nation has celebrated its immigrant heritage for many years, most famously perhaps by the inscription on the Statue of Liberty by Emma Lazarus: “Give me your tired, your poor, your huddled masses, yearning to brea...
Read MorePresented at AZHCC’s Business Symposium, Transforming Arizona’s Economy (May 4, 2012) Thank you very much Gonzalo, the more I get to know you, the more I admire your professionalism and I believe Arizona is fortunate to have a leader like you during these challenging times. It’s a pleasure to be with you on this very special occasion. Several years ago, I became a resident of your st...
Read MoreAbout a year ago, I participated in the U.S. Hispanic Chamber of Commerce Legislative Summit (reference blog post The Business Case for Sensible Immigration Reform). During my remarks on that panel (which followed presentations from a variety of leaders, including the senior Senator from...
Read MoreI recently read an article with the above title in the New York Times – sent to me by my sister who is an instructor of young children in California in a “dual immersion” Spanish/English school. The article is a must read and wake-up call to our American-centric culture that for too long has under-emphasized the role of other languages. As Tom Friedman has pointed out, “The World is Flat...
Read MoreActionable intelligence means transforming insights into execution. That’s where the “rubber meets the road” as the saying goes. Today’s leading business minds embody that experience and minimize the time between insights and action. Most American business people realize the New American Mainstream is upon us, but too few are right-sizing their approach to capitalize on this present and fu...
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